Affinity

Duration

12 weeks

Role

UX/UI Designer

Tools

Figma, Google, Adobe Indesign

An apartment community app to create a better sense of community. This was a self case study based on a project idea from San Francisco State University ITECC 333 Becoming Innovative Digital Entrepreneurs.

The Challenge

During our toughest years of doing social distancing and stay-at-home orders, this app will help improve communication between neighbors and landlords. According to a Forbes survey, 59% of respondents felt that it is harder to form relationships since the COVID-19 pandemic. Currently, COVID-19 encourages individuals to be physically far away from each other making it harder to socialize. Socializing is important for individuals to be able to function better. Moving is stressful. Some may be moving to a new environment and find it difficult to socialize.

The Solution

The purpose of creating Affinity is to help create friendships and a community within the neighborhood.

Become the first choice for landlords to help communicate.
Connect and regulate the apartment's community.
Provide connections for residents.
Create solutions to store paperwork and sell/give items

Goals

Research Process

Competitors

During my research, I discovered that this idea of a community apartment app is still relatively new. It was difficult to find competitors during my online search. I took the opportunity of looking at these apps to grasp what type of features are necessary. The most well-known is Vivia. Vivia has features to request services, report neighbors or suspicious activity, and entry preferences.

Whereas, the goal of Affinity is to help communicate, create, and regulate the community.

Affinity will serve a range of young adults (18) to middle-aged adults (30+) who may be new to moving or have trouble adapting to a new environment.

Target Audience

Intended Outcomes

Increased Confidence
Empowered Travel Experiences
Simplified Planning
Enhanced Safety Measures
Community Support

Design Objectives

Enhance Safety
Empowerment and Connection
User-Friendly Experience
Personalization
Community Building

Design Development

WIREFRAMES

LO-FI PROTOTYPE

Results

After going over the user testing analysis, I came to a conclusion that adding more buttons for the user will help them explore better. With the amount of components I have, I need to add more screens and features to make the app feel organized.

Interviews

Questions asked:

Is there anything confusing or stands out? Why?
Tell me your observations (Thought process of where each button will lead you, etc.) for each screen.
Do you have any other questions about this product?
What would you change and why?
What is your overall impression of the product?